República is a leading independent cross-cultural agency that is fearlessly redefining what it is to create relevant, enduring connections between brands and consumers across language and culture – all the while nurturing lasting client partnerships and forging an identity of altruism and boundless creativity.History Principles & Foundation
Great advertising not only sells, but compels. By combining unique cultural insights with big creative, we build award-winning campaigns that drive sales and turn consumers into brand loyalists.
Big ideas won’t fly if they’re not brought to life in a smart way. Through our combined buying power, deep relationships and hyper-focus on delivering measurable ROI, we help brands stretch their media investment without stretching budgets.
Like people, companies and products have their own DNA. We uncover what sets them apart by developing a unique branding system that can include naming, logo design and brand voice as well as trademark personality.
In today's up-to-the-second world, our award-winning team of PR experts goes beyond the press release to deliver the kind of earned media that creates momentum and drives engagement — from new product launches to corporate communications.
In the age of digital, UX is everything. From building mobile apps to CRM, our acclaimed digital team develops interactive experiences that turn consumer engagement into sales.
Ideas are only as effective as the consumer research that inspires them. Through advanced analytics and market data, we uncover the kinds of insights that resonate on the bottom line.
It’s the frontline of consumer interaction with brands. Our promotions team creates immersive brand experiences that move the needle — from one-on-one shopper marketing to major event activations.
Co-Founder, Chairman & CEO
With more than 20 years experience in strategic marketing, advertising, communications and business strategy, Jorge A. Plasencia is a shining example of leadership in both business and community. Prior to co-founding República in 2006, Jorge […]
Co-Founder, President & CCO
Luis Casamayor has more than 20 years integrated marketing, advertising and design experience and has led República to earn numerous national creative awards. Prior to co-founding República in 2006, Luis was the president of Cosmyk, […]
We're led by a seasoned group of strategists, creative minds, marketing gurus and financial wizards. Together, they put their years of expertise to work for our growing roster of great clients. And love every minute of it.
Empowering brands by engaging consumers in deeper, more relevant ways.
caring is contagious
Repúblicares is our annual pro bono initiative designed to help non-profit organizations keep doing good in their communities.Official Site
Jim McKelvey, the co-founder of the mobile payment company Square, believes you don’t need a computer science degree or be a 20-something male to get a good job in technology. At the same time, a […]Read More
NBCU gives its theme-park agency a crack at networks By Andrew McMains. In a sign of the vastness of NBCUniversal’s empire, República has added creative responsibilities on the company’s Telemundo network and NBC Universo, five […]Read More
Telemundo and Mashable are joining forces to create a new Spanish-language content hub, “#ElPulso via Mashable,” centered on a dedicated page on Telemundo.com powered by content from Mashable. It includes articles, photo galleries and custom videos, focusing […]Read More
NEW YORK – December 8, 2014 – NBCUniversal’s Hispanic announced today that it has added República, one of America’s leading independent cross-cultural advertising, digital and communications agencies, to its agency roster, effective today. República will report into Jacqueline […]Read More
MIAMI – Dec. 2, 2014 – República, one of America’s leading independent cross-cultural advertising, digital and communications agencies, has been named Best Agency Using Social Media to Reach Latinos by LATISM (Latinos in Tech Innovation and Social Media), the national organization […]Read More